P/K
Chengdu concept beverage
Art Director:Hu Yifei
Designer:Hu Yifei
Client:-
Year:2020
︎The concept design of Chengdu City brand image is from “ The world sees chengdu(from panda eyes)" . "Panda eyes" are windows which the world can experience the cultural charm of Chengdu. Through the window of "panda's eyes", a series visual extension of illustrations is carried out to convey the vitality, fashion, optimism and Inclusive of Chengdu's culture through the image of concept canned beverage packaging.
成都城市品牌形象概念设计来自“世界看到成都(从熊猫的眼睛)”. “熊猫眼”是让世界感受成都文化魅力的窗口。通过“熊猫的眼睛”这一窗口,进行一系列插画的视觉延伸,通过概念罐装饮料包装的形象传达成都文化的活力、时尚、乐观、包容。