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X&W's Wedding
Art Director:Hu Yifei
Designer:Hu Yifei
Client: Xi Jiawei & Wu Kaiqi
Year:2022
︎"6" in the local culture has a good meaning of "harmony, success, luck and breeding", so I use "6" as the basic of ideas , created a lot of hexagonal graphics in Chinese culture, such as: pomegranate (fertility and fortune), orange (propitious sign, happy and reunion), peach blossom、rose and peony flower (sweet love), gourd (Family harmony and successful career), copper cash (a good thing in pairs), double happiness (marriage), and Ruyi pattern (may all go well with you). Together, they formed fruits of the full branch."on earth two trees with branches interlocked forever." I liken the couple to two loving trees standing side by side, their branches and leaes growing separately but responding to each other. Their fruits hang on the branches, full of beautiful expectations of marriage and family. (The details of the leaves are different between boy's tree and girl's tree.) And the connected branches are tightly held in the shape of love, implying conjugality and the birth of new life. The overall visual image design of the wedding started from all of these, in the name of the "tree of love" to give the best wishes.
“6”在当地文化中有著“和谐、顺利、吉利、孕育”的美好寓意,我以“6”为创作基本,创作了许多有六边形的图形,如:石榴(多子多福)、橘子(吉祥如意、团圆美满)、桃花(甜蜜的爱情)、芍药花(甜蜜的爱情)、玫瑰花(甜蜜的爱情)、葫芦(家庭和睦、事业顺利)、双钱结(双全,好事成双)、囍(婚姻)、如意纹(万事如意)。他们共同组成了满枝的硕果。“在地愿为连理枝”。我将二位新人比喻成有爱且并行伫立的两棵树,他们的枝叶各自生长却又彼此呼应。他们的硕果挂满枝桠,满怀对婚姻和家庭的美好憧憬。(男生的树和女生的树,叶子的细节是不同的)而相连的枝叶以爱的形状紧紧相握,寓意夫妻恩爱,并孕育出新的生命。婚礼的整体视觉形象设计由此展开,以“真爱之树”之名献以最美好的祝福。