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Transboundary & Fusion
Art Director:Hu Yifei
Designer:Hu Yifei
Client: Chengdu University
Year:2020
︎The theme of the Fifth Annual Conference of Chinese Animation Science in 2020 is "Transboundary and Fusion -- Academy and Industrialization of Domestic Animation". We inspired by "the screens for playing animation “ to present the visual of the conference, and "movie screen" “TV/computer screen " "mobile screen""watch screen" and others refined into visual languages of "rectangle, round and square “. With high saturation screen colors "red, green and blue” were used, it shows out frame by frame transformation of animation with the dynamic form of "spanning, progressive, blend", andexpress the theme of “Transboundary and Fusion" .
2020年第五届中国动画学年会主题为“跨界·融合——国产动画的学院派与工业化”。我们以“播放动画的屏幕”为灵感呈现年会活动的视觉,将“电影屏幕”“电视/电脑屏幕”“手机屏幕”“手表屏幕”等提炼成“矩形、圆形、方形”的视觉语言,并以“跨越、递进、交融”的形式呈现动画的逐帧变换,配色取自屏幕显色的高饱和度红绿蓝,以表现动画的“跨界·融合”。