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Renyi Red Army Village


Art Director:Hu Yifei
Designer:Hu Yifei、Jiang Mengjun、Xia Haoqi、Tan Bowen、Zhang Yaoyin
Client: Tianquan County Culture and Tourism Bureau of Ya 'an City
Year:2019












︎ "Renyi Red Army Village" is a rural tourism brand with “Red Culture" as the core concept created by Tianquan County, Ya 'an City. With the concept of “Red star lights up the Renyi Village", the tourism image is remold and the red cultural creation is upgraded to further promote the development strategy of "culture-powerful county" and “cultural-prosperous tourism" of Tianquan County.

“仁义红军村”是雅安市天全县打造的一个以“红色文化”为核心理念的乡村旅游品牌。以“红星照耀仁义村”为概念进行旅游形象重塑和红色文创升级,以进一步推进天全县“文化强县”“文化兴旅”的发展战略。