︎This is a brand image design of a more morden style Japanese traditional food restaurant called Japanese Beef Rice. The inspiration of logo design comes from the processes of Japanese Beef Rice’s font design，which the author extracts the especial structures into a interesting abstract sign. the sign is not only a representive of the image of Japanese Bull，but enjoyment of eating delicious food. Meanwhile，the author tries to enhance the brand identity by visual extension of the texture of beef，characters and signs.
这是一个名为“和牛ご饭”的日式料理餐饮品牌形象设计。标志设计的灵感来源于“和牛饭”字体设计。将字体设计中的特殊笔画进行提炼得到了一个有趣的符号，这个抽象的符号既是日本和牛的外在形象又是人们吃到美味料理的喜悦心情。同时以和牛肉肌理、文字和符号作为品牌视觉延展，从而增强品牌识别度。
