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Hesetang


Art Director:Hu Yifei
Designer:Hu Yifei
Client: Hesetang
Year:2019












︎Hesetang focuses on the natural beauty of oriental female, and provides the skin and body care services originated from Japanese technology. In eastern cultures, flowers always are the symbol of beauties. Shy oriental woman with her natural rosy skin is like sakura that shows white in the pink. A woman in different periods of age is just like sakura from budding to blooming which makes the brand images, and branches out the romantic and natural white with pink gradient color of eyebrow, eye, hand, shoulder and body of oriental woman. Hopefully, this visual expression can explain the brand concept of "beauty originates from nature" and give out an oriental artistic conception of oriental female with graceful and filmy charm.

和色堂注重东方女性自然之美,提供源自日本技术的美肌美体服务。在东方文化中,人们常借花喻美人。害羞的东方女子,其粉妆玉砌般的肌肤自然得如白里透红的樱花。品牌视觉以樱花的“含苞待放”“花开未满”“绚丽绽放”来比喻女子在不同年龄段的美,又以粉白渐变的形态延展出东方女子眉眼、手、肩、体、足等各色姿态的自然灵动。希望以写意的视觉将和色堂“美,本自然”的品牌理念传递出曼妙朦胧的东方意境和东方女性韵味。