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Fame.Inc


Art Director:Hu Yifei
Designer:Hu Yifei
Client: Chengdu Fame.Inc
Year:2021











︎With a multi-form and changeable logotype system concept,the visual expression of multi-brand link and personalized collection for a fashion buyer store named “Fame.Inc” is presented. Several radial shapes that extends out from the dot represent “Fame(will be well-known everywhere)”,and the color block area can be used as a creative presentation for adding supplementary information to increase the brand's communication with consumers.

以一个多形态、可变化的Logo字体组合系统来呈现Fame.Inc作为潮流买手店的多品牌链接与个性化集合的视觉表达。由圆点延展出的几个向外放射状的图形代表着Fame(名声远扬)的含义, 而色块区域可作为添加辅助信息的创意呈现以增加品牌与消费者的关联。